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Daniel Boeppler, smiling, in a dark suit and tie
TorontoOpen to senior rolesAbout

Daniel Boeppler

Senior Product Designer · UX/UI · Design and front end

I turn complex problems into clear products: I define them, design them end to end, and build the front end with AI coding tools.

Start a conversationHow I work
10 years
in UX/UI and product design
Lead UX/UI
at mimik
End to end
from spec to App Store
2 apps
shipped to the App Store
Toronto
open to remote
Bio

A designer who ships.

I'm a senior product designer in Toronto with 10 years in UX/UI. My work sits where product, design and code meet: I define the problem, design the experience, and build the front end myself, with Claude Code and Codex doing much of the typing while I make the decisions and review every change.

As Lead UX/UI Designer at mimik I directed the design of applications, web platforms and dashboards, tying product design to business strategy and usage data. My work has taken me through healthcare (OutcomeMD), the public sector (Durham Region), utilities (Hydro One), retail (Walmart Canada, with the SJC agency team) and media (AutoTrader, Maclean's).

I have also designed and built complete products end to end, which keeps me honest about delivery: Blik, a home-services marketplace on the App Store, and Refynes, an AI career app on the web and the App Store.

Currently

What I’m looking for now.

A senior product designer or design-minded product role on a team building SaaS, healthcare, fintech or complex digital services, where I can own a product area from definition to launch.

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What I bring to a team

Product definition

Turning a fuzzy problem into a clear PRD, flows and small stories with acceptance criteria that a team, or an AI agent, can build from.

UX and UI design

Research, information architecture and interface design for dense products: clinical dashboards, civic services, marketplaces and design systems.

Front end with AI

Building the interface in SwiftUI, React and Next.js with Claude Code and Codex, and reviewing every diff before it ships.

Principles

Four principles behind everything I ship.

Taste isn’t a mood — it’s a set of repeatable decisions. These four show up in every project on this site, from healthcare dashboards to brand campaigns, and they’re how I keep the work consistent across teams, surfaces, and timelines.

  1. Structure

    Structure before surface.

    Information architecture is the chassis. I make sure the hierarchy, navigation, and primary jobs are right before I touch a single colour or shadow. A clean visual layer over a tangled IA still feels broken — the cleanest gradient on the wrong screen is still the wrong screen.

  2. Defaults

    Calmly opinionated defaults.

    Ship sensible defaults that 80% of users never need to change. Settings, customisations, and toggles are an escape hatch — not the headline. When I design a system, the un-configured state is the design, not a placeholder waiting for the user to make it work.

  3. Motion

    Motion that earns its frame budget.

    Animations exist to explain state change, not to entertain. Every transition has a job — orient the user, hint at causality, fill perceived load time — and gets a specific duration, easing, and origin. Anything that drops below 60fps or doesn’t serve comprehension gets cut.

  4. Accessibility

    Bilingual and accessible by default.

    Designing in Toronto means EN/FR parity isn’t a phase-two requirement — and WCAG AA isn’t a checklist someone runs at the end. Type scale, focus rings, contrast ratios, and translated string lengths all live in the system from day one, so the design ships ready instead of getting retrofitted.

Selected work

All projects

Latest writing

All writing

Hiring for a senior product designer?

Book 30 minutes. I’ll walk you through a case study or how I work with AI, whichever is more useful.

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