Education
Ashton College
Marketing and web surfaces modernized around recruitment, credibility, and campaigns.
Open to senior rolesToronto
Product designerfor what’s next
Designing products at the intersection of people, technology, and real impact.
Clients
- VancouverFashion Week
- SJC
Selected UX/UI projects
UX/UI work for complex products.
Healthcare · Clinical dashboard
OutcomeMD
Clinical workflows for an outcomes platform: scanning, decision hierarchy, and in‑session trust.
Dashboard, assessments, and reporting rebuilt on one design system.
Public sector
Durham Region
A civic service experience built around accessibility and faster findability.
myDurham 311, live for 600K+ residents.
Retail · Corporate site
Walmart
Corporate site structure and bilingual campaign motion for Walmart Canada, on the SJC agency team.
EN · FR campaign modules and a corporate site system.
Product
Orbiiit
Mobile-first onboarding, login, and contest flows tuned for a simpler app.
84% onboarding · 50K+ users · 25 contests.
Local services · iOS app
Blik
An iPhone marketplace for home services: upfront prices and durations, and one request to book.
On the App Store as Blik Home Services.
Game UX/UI · iPhone
Divine Rush
Game UX/UI for an iPhone game I'm building solo: thumb-first controls, one button system, menus and dialogue.
In development, tested on device.
Utility · Intranet
Hydro One
The HydroNet employee intranet, organised around daily tools, applications and team pages.
Internal SaaS for thousands of Hydro One employees.
Automotive media
AutoTrader
Sponsored brand-campaign pages on AutoTrader.ca, from episode pages to model stories.
Brand campaigns for Mazda, Audi, Mitsubishi, Ford.
Editorial product
Maclean's Education Hub
Rankings, discovery, and school profiles brought together in one cleaner system.
Brand and web
SJC
A compact brand and web system balancing message focus with a cleaner editorial presentation.
How I work
I design it, then direct AI to build it.
- 01
Spec
A PRD, flows in Figma and small stories with acceptance criteria, before any code.
- 02
Context
Each repo has a CLAUDE.md or AGENTS.md, skills for repeated work, and Figma and GitHub connected through MCP.
- 03
Review
I read every diff and step through it in Xcode or VS Code, checking behaviour against the story.
- 04
QA agents
Dedicated reviewers for payments, booking, data and onboarding audit each change before it ships.
- 05
Measure
GA4 funnels and Microsoft Clarity recordings show where people struggle. That becomes the next story.
Builds
Products I designed and built.
Complete products I took from spec to launch myself: the design, the front end and the AI features, with the Anthropic API, React/TypeScript and SwiftUI.
Built by meLive
Refynes.ca
Canadian AI résumé builder
Canadian-first résumé builder with ATS scoring, an AutoApply Chrome extension, and a companion iOS app. Built with React/TypeScript and the Anthropic API; designed end-to-end from prompt structure to checkout.
- React
- TypeScript
- Anthropic API
- iOS
Built by mePrivate beta
Marqenly
AI marketing autopilot
Marketing autopilot that reads what's trending, drafts posts in your voice, designs the visuals and publishes to eight networks, with an approval step before anything goes out.
- Python
- AI agents
- OAuth
- Social APIs