Brand stories, inside AutoTrader.
Sponsored campaign pages for Ford, Mazda, Audi and Mitsubishi on AutoTrader.ca, from episode pages to model stories, on every screen.
Automakers sponsor experiences on AutoTrader.ca. Each one needed to feel like the brand while staying clearly part of AutoTrader, and to lead shoppers from a story to a model they could look at more closely.
Campaign homes, episode pages with route maps and story cards, model story pages, and the tablet and phone versions of each.
Each campaign is a full page inside AutoTrader.ca: the brand sets the mood, AutoTrader keeps the frame.
Every page carries the AutoTrader bar, a Sponsored label and the automaker's logo, and closes with "An AutoTrader Media Experience". The brand gets the space between them.
The hosts and the premise come first, then one Watch Now button. Navigation between Ford models stays in the bar.
Scroll the cards, or tap a marker on the page.
AutoTrader frame, Ford story.
Whose page is this?
The AutoTrader badge sits left, the Bronco Sport mark right, and the model tabs between them.
Can I see it drive?
One play button over a full-width hero, with an Up next card waiting in the corner.
Where did they take it?
Five stops, from Base Camp to Fireplace, trace the episode on one line.
What else should I know?
Photo cards with short headlines; only the tall card adds a summary.
What do I watch next?
A contest banner, then Mach-E and F-150 cards with Watch now.
Pick a question. See the screen that answers it.
Bronco Sport saved. Add one more to compare.
Pick a time.
A campaign home picks the model; episode pages tell its story; the template carries to the next model.
Mazda's CX-30 and CX-5 sit side by side, each with its own Know more button, under the AutoTrader bar.
Under the video, a route map, more Ford stories and a contest entry keep viewers inside the campaign.
The Mach-E page reuses the episode template: video, route highlight, story cards and contest banner.
Three rules held across every brand.
The red AutoTrader bar, a Sponsored label and the brand's logo sit on every page, so the brand story never passes for editorial.
Bronco Sport, Mach-E and F-150 share the same episode page, so each new model is content, not a new design.
Side-by-side heroes stack into one column, and the EN | FR switch and menu stay in the bar.
The Ford hub lists the episodes, each episode opens with its hosts, and every model uses the same page.
Side-by-side heroes stack, long stories become one column, and the bar keeps the menu and EN | FR.
The same media framework supports very different brand stories — luxury cues for Audi, family warmth for Mazda, expressive contrast for Mitsubishi — without breaking the AutoTrader experience underneath.
Explore the campaign system behind them: tokens, components, and page templates.
Side-by-side hero comparison surfaces that let shoppers explore the CX-30 and CX-5 inside one branded media experience.
A three-pillar storytelling layout — Styling, Driving Dynamics, Innovation — that scales from a panoramic desktop hero into a single-column mobile flow.
An interactive keyboard-driven exploration with bilingual EN/FR support, bringing Bold Design, Bold Eco-Tech, and Performance For Life into a single moody hero.
Mazda's CX-5 page runs from the hero through design philosophy and model history, alternating photos and short text blocks.
A sponsored page works when the brand gets the story and the shopper always knows where they are.
